Allu Aravind strikes deal with Netflix

Allu Aravind is not only a successful producer but also a shrewd businessman as can be seen from his latest deal with Netflix. Most Eligible Bachelor which stars Akhil and Pooja Hegde in key roles is ready for release on June 19 and its digital rights were sold to Netflix for an impressive price by its producer Allu Aravind.Allu Aravind is the promoter of Telugu OTT platform Aha along with Allu Arjun and Ram Jupally.

Instead of streaming his film Most Eligible Bachelor on his OTT platform, Allu Aravind has opted to sell it to Netflix for a reasonably good price so that he can get some profit out of this transaction which he may not be getting it if he has streamed it on his in house Aha platform. This is not the first time Allu Aravind has played his business card effectively.

Even in case of Ala Vaikunthapurramuloo also, Allu Aravind has displayed his business prowess by selling the digital rights of this film to outside digital platforms.Meanwhile, Most Eligible Bachelor is going to be a litmus test for both Akhil and Bhaskar who are waiting desperately for a hit which has been eluding them for a quite long time.

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