Sneak peak of Arpita Mehta's new flagship store

Sneak peak of Arpita Mehta's new flagship store and website Even as the whole world is in flux and has shut doors, there are some businesses that have been coming up with some extraordinary ways to appease shoppers. Fashion designer Arpita Mehta chose to do the same by opening a 1,100sqft flagship store in Mumbai along with an E-commerce website. Launched in 2010, Mehta's brand is quite popular for its signature ruffled saris, intricate embroidery on contemporary silhouettes and coordinated sets with mirror work. With its unique works, Mehta’s brand has attracted celebs like Sonam Kapoor, Alia Bhatt, Karisma Kapoor, Sonakshi Sinha, Malika Arora and Shilpa Shetty Kundra.
With interiors designed by Ravi Vazirani, Mehta's new store houses the brand’s latest festive collection and some amazing limited-edition pieces. The designer launched her website during the launch of the store. Through the site, the designer wishes to make it easy for her loyal customers to shop online during the festive season. Talking about her new store, Mehta said that the store is all she wanted – cosy, comfortable and minimal. Since her clothes are colourful, the store has a contemporary vibe with little accents of the old world charm. At the same time, the website offers fuss-free online shopping experience. It showcases the latest collection and they can be shipped worldwide.

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