Indulge in the multi-sensory journey of Minute Maid Pulpy Orange with its new TVC
Ropes in NANI showcasing diverse ways to savour the beverage
‘How do you pulp it?’ Minute Maid Pulpy Orange’s latest TVC showcases different ways to indulge in a unique mouthful experience
Unveils a new brand campaign starring NANI
Minute Maid Pulpy Orange explores myriad ways to indulge in its pulpy paradise
Reveals a new TVC ‘How do you pulp it’ featuring NANI
Minute Maid Pulpy Orange, the Coca-Cola Company’s fruit juice brand, is excited to announce the launch of its latest television commercial "How do you pulp it?". The brand is an ultimate orange indulgence with its unmatched fusion of real orange juice and zesty orange pulp. The film showcases multiple ways of consuming pulpy orange such as Gulp it, Slurp it and Chew it while savouring the delightful abundance of pulp. The TVC highlights its intrinsic credentials of containing real orange pulp that adds texture and enhances the overall drinking experience. With every sip, consumers can enjoy the delightful sensation of the pulpy goodness, creating a unique and satisfying mouthful experience.
Conceptualised by Ogilvy, the TVC showcases multiple ways in which Minute Maid Pulpy Orange can be enjoyed, emphasizing on the sheer pleasure that comes with every gulp of the refreshingly pulpy orange juice through the catchy ‘Chew it? Gulp it? Slurp it? How do you pulp it?’ For the first time ever, the brand has roped in influencers like NANI and Shraddha Kapoor, to capture the essence of the unique product while portraying the joy and satisfaction experienced by consumers.
Commenting on the campaign, Ajay Konale, Director - Marketing, Nutrition category, Coca-Cola India and Southwest Asia, said, “We are incredibly excited to launch the new campaign to celebrate the abundance of real orange pulp in Minute Maid Pulpy Orange, offering consumers a delightful and immersive way of savouring the refreshing beverage. NANI’s vibrant & dynamic personality and Shraddha Kapoor's energetic presence perfectly complements the brand.”
"Minute Maid Pulpy Orange campaign, 'How do you pulp it?' is an opportunity for us to share the immense joy and delightful taste that accompanies each sip of Minute Maid Pulpy Orange. The addition of the pulp brings a distinct and revitalizing element, creating a truly immersive and satisfying experience. Now it’s time for everyone to revel in its pulpy goodness in their own unique ways,” said NANI.